New global campaign work for @invisalign
This was probably the most challenging shoot I’ve ever done. I had to research the clothing trends and customs of 8 different countries/territories. What was culturally appropriate in one country was not necessarily appropriate in another. From fit, to colors to climate, each place had their individual needs and requirements. I had to become the expert and authority on cultural appropriateness relating to clothing - for 8 countries! And to add to the challenge of just learning what all of those were, I had to source everything in Vancouver. In a PANDEMIC! Stores were still operating at low capacity at this point. No one had any stock. Not to mention it was November and half of the countries we were shooting for were perpetually warm countries and needed summer type clothing. My team must have stepped foot in every single store in Vancouver, multiple times. We shopped and reshopped. We fit several times and then re-fit. Our initial fitting I think had something like 13 racks of options. It was intense! That being said, we nailed it. And now we have work published all over the world!
Aaaaand I was also 7 months pregnant with my daughter at the time 🤦🏼♀️
Thanks to @zombie__love
for powering through with me! And of course @amy_l_jones
who kept us all afloat.