Please give a warm welcome to @onsentowel
, the newest member in the Pattern family of brands!!! Onsen makes what we think are the best towels and robes in America.
🛁 Inspired by Japan’s ‘Onsen’ culture of hot springs, bathing facilities and traditional inns, Onsen’s founder @monsonshane
saw an opportunity to bring the traditional ‘waffle-weave’ technology to America, where he struggled to find a towel that would dry him, and itself repeatedly, in a timely, and clean manner. In Japan, where it’s humid and space is limited, towels tend to be lighter in weight so that they dry quicker between uses.
🛁 This didn’t exist in the U.S. and Shane, alongside his business partner @contorx
wanted to change that, for themselves, and for anyone else that wanted a lighter, cleaner, faster dry. By combining their now signature “waffle-weave” with the highest-quality Supima cotton led to an incredible breakthrough in the U.S. towel category.
🛁 After two years of talking, we’re honored for Pattern to be the long-term home for Onsen. With Shane and Connor’s guidance, knowledge, and direction, we hope to help Onsen find a home in many, many more bathrooms across the U.S.
If you love beautifully-designed, high-quality, fast-drying, long-lasting products and value cleanliness – we think we might have the perfect product for you. 🤍🧼🛀