Are you prepared to step into the Marthaverse? Too late—you’re already here. You may have seen Martha Stewart's viral Instagram comment about “queso dip” recently, but it's far from the only instance of her appearing on our feeds. Over the past year alone, she has been seen in brand deals with Liquid Death, confoundingly but enthusiastically hawking cat litter in TV spots, and starring in three—three!—new series about gardening, cooking, and holiday entertaining on Roku TV. She’s somewhat stiltedly selling lighters for BIC, she’s collaborating with hypebeast clothing brands, she’s hosting a podcast, she’s making wine that retails for $11.99, and she’s topless in a commercial for coffee. Just this past month, Martha Stewart appeared in a commercial for the vodka brand Tito’s, and in
@samstone000 's process of writing this piece, she has debuted yet another brand deal, this time with Oreos. How did we end up so deep in the Marthaverse? Read more at the link in bio.📸: Bon Appétit/Getty